Freshwater Group’s 3^rd year anniversary is approaching, and I was reflecting on some of our achievements. As a new entrant to the Australian market in 2015, establishing a brand presence was an important challenge. Measuring slightly vague concepts such as brand presence can be hard, but then I read Samantha Leggat’s article –  Imitation is the sincerest form of flattery.  As a best practice recruitment business , we not only want to deliver the best outcomes for all our customers, but we want the industry to follow suit so maybe over the next few years we may see some more imitation.